You know you’re watching a great multimedia story when it can make you care about something that you didn’t before. MediaStorm’s Remember those Days profiles a family seltzer business and one man’s determination to keep it alive. Before watching the short, I didn’t even know what seltzer was, let alone realize that there were whole businesses dedicated to it. The power of this video however is that it’s about so much more than just seltzer. It’s about following your passion and keeping the memory of your family alive. Such universal emotions are what truly make this video one of the best I’ve seen.
Side Notes: I love the Shaft-esque beginning, making it seem as though the seltzer man “runs the streets”. Very clever! :D
-The video was also very effective in capturing small euphonious sounds like the clink of the bottles and the fizz of carbonation.